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Comment prendre soin de vos vêtements

We’re on a journey to make fashion smarter, giving fashion-lovers the best possible online retail experience and making sure every item of clothing is worn.

27 FEBRUARY 2022
Notre ambition est de rendre la mode plus responsable en offrant aux fashionistas une expérience d’achat en ligne optimale et en faisant en sorte que chaque vêtement produit sur la planète soit porté. Dans un souci de transparence, nous avons décidé de communiquer davantage sur nos objectifs, nos plans d’action et nos choix responsables.
L’industrie de la mode est l’une des plus polluantes et, en moyenne, ce sont 12 % des vêtements fabriqués à travers la planète qui restent malheureusement invendus.
Face à ce constat, nous œuvrons pour que tous les vêtements soient portés.
Grâce à la technologie, nous aidons les marques à trouver un acheteur ou une acheteuse pour chacune des pièces qu’elles produisent.
Dans cet article, découvrez 10 conseils simples et pratiques pour chouchouter vos vêtements. Pourquoi est-ce si important ?
Pour une garde-robe plus responsable Parce qu’en prenant soin de vos vêtements, vous prolongez leur durée de vie et vous conservez un style impeccable plus longtemps. Imaginez aussi le temps que vous allez gagner à la longue!
L’utilisation et l’entretien d’un vêtement représentent environ 25 % de son empreinte carbone.
Grâce aux petits conseils responsables que nous vous prodiguons ici, vous allez être aux petits soins pour votre garde-robe et pour la planète.
1. Portez plus, lavez moins
Ne lavez votre linge que si c’est nécessaire. Laver un vêtement que vous avez porté une fois est davantage une question d’habitude que d’hygiène. La plupart de nos habits ont simplement besoin de prendre l’air et les petites taches peuvent se nettoyer facilement. Faites un acte responsable en évitant les lavages à répétition. C’est mieux pour vous et pour la planète.
2. Lavez à basse température
Les lave-linges et les lessives vendus aujourd'hui sont efficaces à basse température. Le lavage à chaud a tendance à casser les fibres textiles et consomme plus d’électricité, alors protégez vos vêtements en optant pour une température plus basse.
3. Remplissez la machine
À moins d’une urgence, lancer un programme de plusieurs cycles pour laver un seul vêtement est un vrai gaspillage d’eau et d’électricité. Attendez d’avoir assez de linge pour remplir votre machine au 3/4. Évitez tout de même de la surcharger car l’eau aura du mal à s’infiltrer pour décoller la saleté et nettoyer vos vêtements correctement.
4. Oubliez le sèche-linge
Vous savez sûrement qu’il est préférable de laisser sécher ses cheveux à l’air libre ? Eh bien, c’est pareil pour les vêtements ! Un séchage naturel n’abîme pas le linge et peut même vous épargner du repassage si vous suivez quelques règles. Par exemple, mettez chemises et autres pièces de prêt-à-porter sur des cintres pour un séchage optimal.
5. Traitez les taches sans attendre
Si par malheur vous tachez un nouveau vêtement, nettoyez tout de suite la tache, elle partira plus facilement. C’est particulièrement vrai avec les matières naturelles comme le coton, le lin ou la laine qui ont une forte capacité d’absorption. Une tache incrustée sera plus difficile à éliminer.
6. Congelez vos jeans
Eh oui, placer ses pièces en jean dans le congélateur un jour ou deux leur assure une meilleure tenue, et élimine odeurs et bactéries. Y a-t-il une petite place à côté de la crème glacée?
7. Profitez du soleil
Le soleil blanchit naturellement les fibres textiles, alors, si vous le pouvez, étendez votre linge blanc dehors au soleil.
8. Faites sécher la laine à plat
Les mailles gardent mieux leurs formes si elles sèchent allongées, surtout les plus épaisses, alors faites-les sécher à plat, de préférence sur une serviette de bain qui absorbera le surplus d’eau.
9. Évitez de repasser
Besoin d’une autre excuse pour échapper à la corvée de repassage ? Étendre les vêtements au lieu de les passer au sèche-linge puis de les repasser vous fera économiser de l’électricité. Et si vos habits sont déjà propres et secs, pendez-les dans votre salle de bain quand vous êtes sous la douche : l’humidité de l’air agira comme un défroisseur vapeur !
10. Réparez
Ce n’est pas parce qu’un bouton manque ou qu’il y a un petit défaut qu’un vêtement est bon à jeter. Ce genre de détail fait partie de son cycle de vie naturel et peut être facilement réparé pour prolonger son utilisation. Pour vous aider, Pinterest, YouTube ou TikTok débordent de conseils et de tuto DIY. Et si vous n’êtes pas vraiment fan des travaux manuels, n'hésitez pas à demander à une âme charitable dans votre entourage ou bien à un·e spécialiste du fil à coudre.
Tout a une fin, même nos vêtements... mais grâce à ces 10 astuces, nous espérons que vous pourrez en profiter le plus longtemps possible.
Si vous avez besoin de nouveauté, découvrez notre collection.
#WearIt

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Otrium's donations program

“When we started Otrium, we didn’t just want to create a company, we wanted to start a movement. We wanted every item of clothing produced to be worn. One size doesn’t fit all, but donations are part of the solution ” - Milan Daniels, Co-founder and CEO At Otrium, our goal is to ensure all clothing produced is worn. Over 90% of the items available on our platform reach our members. We offer alternative services to unburden fashion brands to repurpose the unsold 10%. Alongside our B2B Marketplace – where we connect our brand partners to local stock buyers – we actively support charities to repurpose the items while serving local communities.How it worksPreviously, Otrium would return unsold items to our brand partners, operating on a consignment basis where brands retain ownership until items find new owners through our platform's data-driven matching. Our donation service operates as an additional facet of our core mission, which involves giving unsold fashion items a renewed purpose. We enable these charities to select items upfront. To ensure that the items we send their way fit with the needs of their community.  Partnerships with charities show us the importance clothing holds.
Otrium continually works towards the  mission that all clothing should be worn. We do this by helping to eliminate unsold inventory and using  technology and data to change the way clothing is created and sold. On our journey towards a smarter, more sustainable fashion industry, we’ve teamed up with Good On You, the leading source of fashion sustainability ratings. We’ve used their know-how to highlight brands on our own platform that go the extra mile to be more sustainable, which helps our customers make more informed shopping choices. Using Good On You’s data, we’ve introduced the Otrium Conscious filter. And now we’re speaking to conscious-rated brands carried by Otrium  to find out more about their approach towards sustainability. This week, we chatted to Eric Otten, CEO of cashmere brand So Good To Wear, who believes that ethical fashion should be the rule instead of the exception. So what does sustainability mean to you? “People have always thought we could  take something inexhaustible from our earth, to drive  mass consumption and economic growth. Unfortunately, the reality is the opposite. Sustainability means that we have to give back more to the earth than we take” Tell us more about your brand. “Cashmere without compromises sums it up. We redesign the production process of cashmere with new and restored values. It’s a more conscious and personal process.” What’s your role… and how did you get there? “As CEO of the company, I have to be a farmer for our Nepalese business and at the same time a fashion specialist for our western business. I bring those two worlds together, always with consideration of our vision and goals.” What’s your career background and when did you start working on creating a positive impact? “I have been in the fashion business for almost my whole career. I worked for private label brands and premium brands like Wolford. After five years, I truly realised there are no limitations for the welfare of our planet and so I joined the sustainable and fair trade brand MYoMY. From there, I moved to  So Good To Wear.” What achievement are you most proud of? “Putting the whole chain theory in practice! From our own cashmere goats to our spinnery, natural dying atelier and production in Nepal to our “slow fashion” models in the retail industry. The whole chain is fairtrade,  animal friendly and committed to rebuilding the economy in Nepal.”What are you working on at the moment? “We are expanding our retail network internationally and expanding  our own cashmere goat herd in Nepal.”What is the biggest challenge on your  roadmap of improvements? “The coordination between high demands in the western world and the limitations of the relatively primitive possibilities in Nepal. Some things take more time to realise in Nepal – time we sometimes don’t have.”What’s the best feedback you’ve ever received from customers? “I have never worn a more comfortable piece of clothing than my So Good To Wear sweater – it’s physical and emotional.”What do customers value most about the brand and products? “It’s high “slow” fashion without compromises, made from the finest quality cashmere, fully fairtrade, sustainable and animal friendly”Who inspires you and why? “Stella McCartney – it became a movement of a luxury fashion brand built on sustainability.” What’s the most important aspect you keep in mind when shopping for more sustainable fashion? “I ask: is the brand really concerned about sustainability or is it a form of “greenwashing”?”Do you have a quote you live by? “Without action, we only have words.” What’s a quick change that people could make in terms of being more sustainable? “Actually, that is very easy! Start changing small and easy things in your life because it all helps: take your bike, not your car, don’t let the water run when you brush your teeth, don’t throw away food, put the light out in rooms you're not in, wash only a full machine and use biological soap, throw waste in a bin, not on the street, don’t eat meat every day and many more things that make more difference than you think, in your head and for nature.”
To celebrate Otrium's 2022 Impact Report, we're shining the light on brands rated Conscious by Good on You. Through our collaboration with Good on You, a leading independent rating organization, we aim to empower our customers to shop responsibly. Good On You assess brands on three key areas, people, planet, and animal welfare. Together we've handpicked CLOSED, a brand that showcases its unwavering commitment to making an impact. Blutsgeschwister's JourneyThrough an interview with Blutsgeschwister's CEO, we explore the heart and soul of the brand, shedding light on its journey towards sustainability, and their vision for a more conscious future. “Tell us a bit more about Blutsgeschwister?” Karin Ziegler, founder, head designer, and managing director co-founded the brand Blutsgeschwister in Stuttgart (Germany) on a sunny Ash Wednesday in the year 2001 with a handful of free spirits and visionaries. Fresh out of her studentship as a women's tailor, her mission was clear: unconventional, everyday wearable, and colorful fashion that brings joy, doesn't follow trends, and is worn with love – genuine favorite pieces, then as well as now. We create feel-good textiles that are highly wearable, matchable and easy to personalize. That’s  what clothing is all about: truly expressing yourself. Not just who you are as a person, but also how you‘re feeling right now. After all, you can only feel comfortable in your own skin and be YOUnique if you don‘t have to pretend. That‘s what our customers love about Blutsgeschwister. Stand up for yourself, and express yourself. Our clothes may have labels, but our customers definitely don‘t. “What is your role at Blutsgeschwister & what achievement are you most proud of? I am the CEO of the company. I have been working for the company for 12 years – it is wonderful  to contribute to seeing the company thrive. What we do is meaningful, makes our customers happy, brings colour to the world and is done in a sustainable and fair way. What job could be better? Since 2022 we are working with 100% sustainable materials, and we continue to have LEADER status at the Fair Wear Foundation. In 2016, we succeeded for the first time in achieving the highest membership status of "Leader", which we are proud to have maintained to this day. This  does not mean we are going to sit back and relax. There is still so much to do and to improve. We  set new goals for ourselves every year to achieve sustainable improvements in working conditions  in our value chain. The membership status of "leader" implies that Blutsgeschwister is recognized as a leading brand within the context of sustainable and ethical fashion. This designation means that we have demonstrated significant commitment and progress in terms of sustainability practices, fair working standards, and overall ethical conduct. It showcases our leadership role and sets us apart as an example for others in the industry to follow. Achieving 100% sustainable garments is a result of a dedicated and ongoing process at Blutsgeschwister. Over the years, we have made significant efforts to improve sustainability practices. This includes assessing and reducing the environmental impact of our productionprocesses, sourcing materials responsibly, and prioritizing ethical practices throughout the supply chain. We focus on choosing materials that are sustainable, such as organic cotton, recycled fabrics, or  other eco-friendly alternatives. Additionally, we value the durability and quality of the materials to  ensure longevity and reduce the need for frequent replacements. “What are you working on at the moment?“ We are working on the ongoing optimization of our production standards – other than that we choose different projects that help us improve further. At the moment we work on a project against gender violence. In India, we have a long-standing factory partner we have supported for years. Training on gender-based violence, on women's rights etc. is vital to help the employees grow. We sustain this process by enabling the factories to train their employees. CO2 neutrality is something that we are also working on. We are constantly switching over to sustainably produced raw materials. All garments are shipped to our customers via carbon-neutral DHL GoGreen. Our packaging materials (polybags) are made of recycled and recyclable polyethylene (LDPE). Our labels are now free of plastic and made from paper sourced from sustainable forestry (FSC certified). Our customer catalogue is printed in organic ink, made using renewable plant resources such as soya or linseed oil. Where do you see your brand in 5 years? And what are the biggest challenges on the roadmap? First of all, the biggest challenges lie within: logistical matters, cost increases, and interruptions in the supply chain. We want to continue to be a best-practice company. Our products have to be at the pinnacle – still transporting Blutsgeschwister details and outstanding design value. We will improve the life cycle of a product by different means – so we’re working on setting up a second-hand and preloved platform where customers can trade in their items that are still in good condition but no longer worn regularly. So, another person can be happy with a preloved item – that platform should launch in autumn 2023. Altogether, we aim and continue to be a true Love  brand.